WHAT IS

FOOD DESIGN THINKING?

Food Design Thinking is the process that triggers creativity and leads to innovative, meaningful, and sustainable propositions for new dishes, food products, food events, food services, food systems, and anything in between.

Restaurants, cafes, and other food businesses fail... All the time.

Why? Most articles you’ll find list these reasons: location, lack of people management, lack of accounting skills, bad food execution, poor promotion, poor inventory, etc.

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While these causes are all true, nobody talks about the number one reason why food businesses fail: lack of good ideas.

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Food Design Thinking is the process that helps you generate ideas and final food concepts that are grounded in research, meaningful, and sustainable. Food Design Thinking is a complete process ideated by Dr. Francesca Zampollo. It consists of 52 methods most of which have been designed specifically for this process. 

YOUR GOALS

When you first get in touch we have a chat and discuss your specific needs, which will depend on what type of business you have and what you'd like to achieve by employing Food Design Thinking. 

YOUR PERSONALISED FDT PROCESS

I then create a personalised Food Design Thinking process based on your needs, your timeframe, and your budget. 

IMPLEMENTATION

I present to you your Food Design Thinking process in one of two ways:

1) I talk you through it and teach you all the steps and activities, and give you all the tools you'll need to carry it out in the future.

2) I facilitate a pilot process where you learn the Food Design Thinking process by experiencing the methods themselves, while developing an actual project of your choice.

Food Design

Vs

FOOD DESIGN THINKING

Food Design is the Design discipline concerned with everything around food and the act of eating.

Food Design Thinking is the process that leads to generating new and innovative ideas for any food and eating related project.

Design Thinking

Vs

FOOD DESIGN THINKING

Food Design Thinking is a food-specific branch of Design Thinking.

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What makes Food Design Thinking, is a series of specifically designed tools and techniques. These are designed to trigger creativity for projects around food, and could not, for example, be used in a general Design Thinking process.

While it is appropriate to use a Design Thinking process for food projects, I argue that when designing food and around the act of eating, adopting a Food Design Thinking process will lead to better and more cohesively designed propositions.

FOR WHOM

FOOD COMPANIES

Food Design Thinking is for food companies wanting to create new and innovative products while gaining a deep understanding of their food design context and their target user/consumer.

CHEFS AND RESTAURANT OWNERS

Food Design Thinking is for chefs and restaurateurs who understand that there is more to an eating experience than what is on the plate, and want to learn a creative process to create new dishes and cohesively design the food vessel, the environment, and the service staff interaction with customers. 

EATING DESIGNERS AND CATERINGS

Food Design Thinking is for eating designers and catering businesses who want the tools to always generate new and innovative ideas what are meaningful to their clients as well as sustainable. 

about

francesca

zampollo

I have dedicated my whole career to Food Design and Food Design Thinking. The development of this methodology started during my Ph.D and continued throughout the years. I have taught Food Design Thinking at university as a senior lecturer, and brought it to food companies around the world. I would be happy to share with you too all the tools you need to bring your food company to the next level. 

tools

ACCESS NOW THE FULL
FOOD DESIGN THINKING PROCESS

If you want to give Food Design Thinking a go, and you're ready to do it on your own, you can have access to the full process, all 52 methods with downloadable worksheets and steop by step instructions.